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We create visionary designs
for visionary clients
We’re a creative design studio located in Los Angeles, CA specializing in brand identity, graphic design, web design and illustration. From arts and media to technology and finance, we serve a wide range of clients that want their branding designed differently. You’re next.
TRÜF Insta
ECHO CAPITAL GROUP : Brand Identity, Visual System & Website 🖤❤️
This visual identity is now 10 years old, but it stands the test of time! We love designing artful, yet timeless brand. Echo Capital is an Investment Firm for Millennial entrepreneurs in the CPG space. They wanted a brand identity that reflected their forward-thinking edge while maintaining a very professional image. The Avant-garde feeling stays away from “echo cliches” and gives them a unique presence in the financial industry.
Simple shapes and unique colors create the repeating ECHO letterforms in the name, while the circles and squares lend themselves naturally to a system of patterns and icons. Together the visual identity feels like data, bar graphs or sums.
Full Case Study on trufcreative.com
(Link in Story)
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#BrandDesign #BrandIdentity #LosAngelesDesign #GraphicDesign #VisualIdentity #Branding #FinanceBrandDesign #BrandRefresh #LogoDesign #WebDesign
BLDG25 : Brand Identity, Visual System, Icons & Website ❤️🖤
We love creating artful and unique visual identity systems for all different kinds of brands! For BLDG25, an enterprise product design firm, we were inspired by their background in game design and behavioral science to create hypnotic animations and organic modern graphic motifs that helped visually define them as an innovation leader.
The mark is an abstract number 25. The use of positive/negative lines bisected down the middle represents the left/right brain. It’s a play on opposites: light and dark, science and art, data analytics and creativity, innovation and practicality.
Full Case Study on trufcreative.com
(Link in Story)
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#BrandDesign #BrandIdentity #LosAngelesDesign #GraphicDesign #VisualIdentity #Branding #TechBrandDesign #BrandRefresh
NEW WORK : A Good, Good Day At Last by OK Go is about moving from darkness into light; from despair into hope. We created this Lyric Video, illustrated by Adam G, using dark and ominous artwork to set the scene of uncertainty and angst as the story transitions into something more colorful, vibrant and celebratory, becoming a good, good day at last.
READ FULL CASE STUDY: https://trufcreative.com/work/ok-go/
Thanks to @okgo for being so cool to work with and to @zacharymedowcolor for your animation wizardry 🖤❤️
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#AnimationDesign #LyricVideo #MusicVideo #Animation #Illustration #messymod #DesignInspiration #InstaArt #messymodernism #messymod #OrganicModernism #DesignersofInstagram #Weird
Our hearts are heavy for the loss and destruction in our beloved Los Angeles. We are thinking of all of our friends, family and clients and hope everyone’s OK. Sending love your way.🖤💔
#LAWildfires #I❤️LA #LosAngeles #LosAngelesArt #DesignersOfInstagram
