1253 18th Street, Unit 5
Santa Monica, CA 90404
Based out of San Francisco, Echo Capital Group is an Investment Firm for Millennial entrepreneurs in the CPG space. They wanted a brand identity that reflected their forward-thinking edge while maintaining a very professional image. The Avant-garde feeling stays away from “echo cliches” and gives them a unique presence in the financial industry.
Simple shapes and unique colors create the repeating ECHO letterforms in the name, while the circles and squares lend themselves naturally to a system of patterns and icons.
The responsive website utilizes scroll activated HTML5 animations, smart copy and immersive, entrepreneurial imagery.
The clean, cool, sophisticated, yet edgy brand identity and website that TRÜF helped to create for us was exactly what we were hoping for and exactly what we got.