![](https://trufcreative.com/wp-content/uploads/2023/12/Echo_Hero_2400-1.jpg)
![](https://trufcreative.com/wp-content/uploads/2023/12/truf-echo-capital-group-mobile.jpg)
Echo Capital Group is an investment firm for Millennial entrepreneurs
![](https://trufcreative.com/wp-content/uploads/2015/10/ECHO_Iogo_2340x1450.gif)
Located in Denver and Los Angeles, Echo Capital Group is an Investment Firm for Millennial entrepreneurs in the Consumer Packaged Goods space. They wanted a brand identity that reflected their forward-thinking edge while maintaining a very professional image. The Avant-garde feeling stays away from “echo cliches” and gives them a unique presence in the financial industry.
![](https://trufcreative.com/wp-content/uploads/2015/10/TRUF-Echo-Capital-Group-Logo.jpg)
![](https://trufcreative.com/wp-content/uploads/2015/10/ECHO_ID_IconsPatterns_2340.jpg)
![](https://trufcreative.com/wp-content/uploads/2023/12/Echo-Capital-Color-Palette-fin.png)
![](https://trufcreative.com/wp-content/uploads/2023/12/ECHO_BizCards_Stacks_Rows.jpg)
![](https://trufcreative.com/wp-content/uploads/2023/12/TRUF-Echo-Capital-Group-Gray-Cards-1380x1380.jpg)
Simple shapes and unique colors create the repeating ECHO letterforms in the name, while the circles and squares lend themselves naturally to a system of patterns and icons. Together the visual identity feels like data, bar graphs or sums.
![](https://trufcreative.com/wp-content/uploads/2015/10/TRUF-Echo-Capital-Group-Business-Cards.jpg)
![](https://trufcreative.com/wp-content/uploads/2015/10/TRUF-Echo-Capital-Group-Cards-stacks.jpg)
![](https://trufcreative.com/wp-content/uploads/2015/10/TRUF-Echo-Capital-Group-Stationery.jpg)
The responsive website utilizes scroll activated HTML5 animations, smart copy and immersive, entrepreneurial imagery colorized using the brand color palette.
![](https://trufcreative.com/wp-content/uploads/2023/12/Echo-mobile-site.jpg)
![](https://trufcreative.com/wp-content/uploads/2023/12/Echo_Square_1380-1.jpg)
Deliverables:
- Brand Identity
- Visual System
- Print Collateral
- Web Design
- Animated Icons
- Copywriting
![](https://trufcreative.com/wp-content/uploads/2015/10/TRUF-Echo-Capital-Consumer-Goods.jpg)
![](https://trufcreative.com/wp-content/uploads/2015/10/TRUF-Echo-Capital-Were-Invested.jpg)
![](https://trufcreative.com/wp-content/uploads/2023/12/ECHO_30Years_LA.jpg)