We are a design studio that infuses authenticity, simplicity and boldness into new and established brands. From cultural institutions to tech and finance, companies love working with us because we think strategically, design thoughtfully and listen carefully so their brands can be seen and heard.

  • TRÜF was founded in 2006 by Adam Goldberg and Monika Kehrer. We’ve combined decades of marketing expertise from New York and LA’s top ad agencies with our passion for visual design, forming an intelligent and creatively-focused branding studio. We’ve built a reputation for bringing perfectionism, positive results and a unique design style to every company we work with.

    What We Do.

    We are hands-on designers that collaborate with the sharpest developers, strategists, copywriters and craftspeople who share our passion for designing better brands.

    • Brand Identity
    • Visual Systems
    • Brand Guidelines
    • Brand Positioning
    • Web Design
    • Web Development
    • Content Creation
    • Illustration & Icons
    • Print Design
    • Print Production
    • Copywriting
    • Art Direction
    • Social Media Design
    • eNewsletters
    • Promotional Items
    • Naming
  • Who We Work With.

    We create distinct brand design solutions for companies of all shapes and sizes, from startups to start-overs; local, national, global and galactic.

    • Adidas
    • American Friends Musee d’Orsay
    • Annenberg Foundation
    • Art of Play
    • Bluegiant
    • Calexo Hemp Drinks
    • Caprock
    • Demarest Films
    • DreamWorks Animation
    • Echo Capital Group
    • Houlihan Lokey
    • Harvard Business Review
    • Hearst Publishing
    • Indiegogo
    • InventTV
    • Joanna Poitier Interiors
    • J+R Group
    • Kitchen Toke
    • Knight Foundation
    • Los Angeles Times
    • Margo Weathers
    • Optimist Films
    • Qualcomm Institute
    • Rally On Media
    • RollWorks
    • City of Santa Monica
    • Snap Foundation
    • Soren West Entertainment
    • Target
    • Thorn & Burrow Wines
    • UC San Diego
    • University of California

    Industries We Love.

    Arts & Media

    As Los Angeles locals, we have a unique eye for entertainment. From your visual identity to your digital presence, everything we do is geared toward making your brand more than just skin-deep.

    Tech & Finance

    You’re not just another app and you’re not just old money. Tech companies work with us to be seen as trusted brands. And financial institutions trust us to evolve their brand legacies for a new era.

    Culture & Education

    Institutions don’t need to be so institutional. We evolve your brand’s heritage rather than throwing it away, breathing new life into dated archives and transforming it into an inviting and contemporary experience.

    Consumer Goods

    Consumers shop with their eyes first and it’s important to spark their interest from across the room. From cannabis to cabernet, we design consumer packaging to be attention-grabbing and just plain grabbable.

Happy Clients.

We searched high and low for the right visual design team to create an identity worthy of our commitment and vision. We owe our gratitude to the design minds at TRÜF who captured the essence of our ethos through modernistic geometric simplicity.

– Chauncey Zalkin, VP Marketing & Story

Thank you for all your help and attention to detail! I could not be more pleased with the outcome and I have had my busiest season yet.

– Paige Parenti, Founder, Paige Gordon-Parenti Group Inc.

TRÜF has been a pleasure to work with! As a university research institute, we wanted a clean and sophisticated logo and website that spoke to our academic audience. Their ability to capture our ethos in a comprehensive visual identity was unparalleled, and they were professionals throughout the process.

– Beth Greene, Director of Communications, UCHRI

We knew we wanted something new and different but didn’t have a clue on how to make that happen. TRÜF is fun to work with, extremely creative and deliver great results–on time and on budget. We couldn’t be any happier!

– Mark Gustafson, Co-founder, Caprock

Working with TRÜF was fantastic! It was their clean, sophisticated style that drew me to them. I knew I was in the right hands after the first round of creative. They’re project management was impeccable; never any surprises in schedule or costs. We are delighted with the outcome!

– Soren West, Founder

The clean, cool, sophisticated, yet edgy brand identity and website that TRÜF helped to create for us was exactly what we were hoping for and exactly what we got.

– Sabrina Merage, President, Echo Capital Group

When your organization promotes the work of one of the world’s most important art museums, you want the best website possible. TRÜF not only delivered with a clean, dynamic, content-relevant site, but their team was responsive to every demand, with a willingness to listen and consider our every concern.

– Seonaid McArthur, Founding Director, American Friends Musée d’Orsay

Asking for a high quality product with impossible deadlines is something most firms can’t handle. TRÜF was put to the test and delivered excellent work that pleased everyone. Their process and attention to detail added tremendous value to our project and its execution was perfectly on time.

– Alejandro De Onis, Director of Digital Strategy, Knight Foundation

Working with TRÜF on our Indiegogo branding was a constructive experience for our entire team. They asked questions that made us identify the core elements needed, and put together a polished brand identity for us. Since launching our new identity we’ve been very happy with the positive feedback and growth in our business.

– Erica Labovitz, Director of Marketing, Indiegogo

TRÜF did a fantastic job with my branding and web design. They listened to my goals and learned about my business before coming up with the perfect logo, web design and copy. The result is beautiful beyond my expectations.

– Bea Stollnitz, Owner, Zag Studio

It cannot be stated enough how easy it is to communicate with Monika and Adam – at the end of the ENFOS project I consider us more friends than business partners. The work put out was exactly to specifications and included excellent extra items we didn’t even think to ask for – “diligent” is an understatement.

– Ryan Well, Manager of Asia Region, ENFOS

TRÜF’s incredibly talented designers had the vision and skills to bring a fresh, exciting look to our brand. Attention to detail and a high level of responsiveness defined their work on our project – a full rebranding, new website, and a wide range of branded items.

– Elizabeth Hesik, Director of Marketing, Hughes Estate Sales

TRÜF did an amazing job creating an elegant and contemporary brand identity for our company. The time and attention to detail is what sets them apart from others and allows them to create such a wonderfully cohesive vision.

– Anika Poitier, Manager, Joanna Poitier Interiors

Our collaboration with TRÜF allowed us to present our brand and media archive in a beautiful, world class way. Their presentations and pixel perfect files are professional and of the highest standard. We often hear from viewers that this is their favorite website.

– Jonathan Silvio, Head of Interactive, Explore Annenberg LLC

What I appreciate most is their attention to detail and relentless perfectionism. In a world where design is often cookie-cutter, TRÜF does stunning original work that engages and resonates with the people that matter most… the customer.

– Tranq Jones, CEO, Plentii

Awards + Recognition.

Sometimes we get recognized for getting you recognized. We’re proud to have received a few well-known design awards and noteworthy press.