We design. We explore. We discover. We strategize and redesign. We start over. We sweat the details and see the big picture. We don’t believe in shortcuts, red tape or bullshit. We put in the work that gets brand design right. We’re not for everybody. We work with the best. We deliver the most. We design brand platforms worthy of greater attention. We answer to a dog named Leon.

  • Global Expertise. Local Style.

    TRÜF was founded in 2006 by Adam Goldberg and Monika Kehrer. With decades of marketing expertise from New York and LA’s top ad agencies, we’re more than a pretty face. We’re uniquely qualified to bring Madison Avenue savvy to the laid-back shores of Silicon Beach.

  • Services.

    We are hands-on designers that collaborate with the sharpest developers, strategists, copywriters and craftspeople who share our passion for designing better brands.

    • Brand Identity
      Visual Systems
      Brand Guidelines
      Brand Positioning
      Web Design
      Web Development
      Content Creation
      Print Design
      Print Production
      Art Direction
      Social Media Design
      Promotional Items
  • Clients.

    We create distinct brand design solutions for distinct companies of all sizes and industries, from startups to start-overs. Local, national, global, galactic.

    • Adidas
      The Annenberg Foundation
      Knight Foundation
      American Friends Musee d’Orsay
      City of Santa Monica
      University of California
      Optimist Films
      Demarest Films
      Margo Weathers
      Los Angeles Media Fund
      Rally On Media
      Lela Buttery
      Echo Capital Group
      Kirb App
      True Religion Brand Jeans
      Joanna Poitier Interiors
      Secret Sauce Music Group
      Hughes Estate Sales
      Kitty Hawk Airworks
      J+R Group


TRÜF has been a pleasure to work with! As a university research institute, we wanted a clean and sophisticated logo and website that spoke to our academic audience. Their ability to capture our ethos in a comprehensive visual identity was unparalleled, and they were professionals throughout the process.

– Beth Greene, Director of Communications, UCHRI

Working with TRÜF was fantastic! It was their clean, sophisticated style that drew me to them. I knew I was in the right hands after the first round of creative. They’re project management was impeccable; never any surprises in schedule or costs. We are delighted with the outcome!

– Soren West, Founder

We knew we wanted something new and different but didn’t have a clue on how to make that happen. TRÜF is fun to work with, extremely creative and deliver great results–on time and on budget. We couldn’t be any happier!

– Mark Gustafson, Co-founder, Caprock

Asking for a high quality product with almost impossible deadlines is something most firms can’t handle. TRÜF was put to the test and delivered excellent work that pleased everyone. Their process and attention to detail added tremendous value to our project and its execution was perfectly on time.

– Alejandro De Onis, Director of Digital Strategy, Knight Foundation

When your organization promotes the work of one of the world’s most important art museums, you want the best website possible. TRÜF not only delivered with a clean, dynamic, content-relevant website, but their team was responsive to every demand, with a willingness to listen and consider our every concern.

– Seonaid McArthur, Founding Director, American Friends Musée d’Orsay

Working with TRÜF on our Indiegogo branding was a constructive experience for our entire team. They asked questions that made us identify the core elements needed, and put together a polished brand identity for us. Since launching our new identity we’ve been very happy with the positive feedback and growth in our business.

– Erica Labovitz, Director of Marketing, Indiegogo

The clean, cool, sophisticated, yet edgy brand identity and website that TRÜF helped to create for us was exactly what we were hoping for and exactly what we got.

– Sabrina Merage, President, Echo Capital Group

TRÜF did a fantastic job with my branding and web design. They listened to my goals and learned about my business before coming up with the perfect logo, web design and copy. The result is beautiful beyond my expectations.

– Bea Stollnitz, Owner, Zag Studio

It cannot be stated enough how easy it is to communicate with Monika and Adam – at the end of the ENFOS project I consider us more friends than business partners. The work put out was exactly to specifications and included excellent extra items we didn’t even think to ask for – “diligent” is an understatement.

– Ryan Well, Manager of Asia Region, ENFOS

TRÜF’s incredibly talented designers had the vision and skills to bring a fresh, exciting look to our brand. Attention to detail and a high level of responsiveness defined their work on our project – a full rebranding, new website, and a wide range of branded items.

– Elizabeth Hesik, Director of Marketing, Hughes Estate Sales

TRÜF did an amazing job creating an elegant and contemporary brand identity for our company. The time and attention to detail is what sets them apart from others and allows them to create such a wonderfully cohesive vision.

– Anika Poitier, Manager, Joanna Poitier Interiors

Our collaboration with TRÜF allowed us to present our brand and media archive in a beautiful, world class way. Their presentations and pixel perfect files are professional and of the highest standard. We often hear from viewers that this is their favorite website.

– Jonathan Silvio, Head of Interactive, Explore Annenberg LLC

What I appreciate most is their attention to detail and relentless perfectionism. In a world where design is often cookie-cutter, TRÜF does stunning original work that engages and resonates with the people that matter most… the customer.

– Tranq Jones, CEO, Plentii

Awards + Recognition.

Sometimes we get recognized for getting you recognized. We’re proud to have received a few well-known design awards and noteworthy press.

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