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We design things
your consumers love to see

We’re a creative design studio that infuses authenticity, simplicity and boldness into new and established brands. From cultural institutions to consumer goods to tech and finance, companies love collaborating with us because we listen carefully, think strategically and design thoughtfully.

TRÜF was founded in 2006 by Adam G and Monika Kehrer. We’ve combined decades of marketing expertise from New York and LA’s top ad agencies with our passion for visual design, forming an intelligent and creatively-focused branding studio. We’ve built a reputation for bringing perfectionism, positive results and a unique design style to every company we work with.

We are hands-on designers that collaborate with the sharpest developers, strategists, copywriters and craftspeople who share our passion for designing better brands.
  • Brand Identity
  • Brand Guidelines
  • Visual Systems
  • Visual Design
  • Illustration
  • Print Design
  • Print Production
  • Promotional Items
  • Web Design
  • Web Development
  • Content Creation
  • Social Media Design
We create distinct brand design solutions for companies of all shapes and sizes, from startups to start-overs; local, national, global and galactic.
  • Adidas
  • Adobe
  • American Friends Musee d’Orsay
  • Annenberg Foundation
  • Art of Play
  • Bluegiant
  • Calexo
  • Caprock
  • Demarest Films
  • DreamWorks
  • Echo Capital Group
  • Houlihan Lokey
  • Harvard Business Review
  • Indiegogo
  • InventTV
  • J+R Group
  • Kitchen Toke
  • Knight Foundation
  • Los Angeles Times
  • Margo Weathers
  • Optimist Films
  • Qualcomm Institute
  • Rally On Media
  • Rollworks
  • City of Santa Monica
  • Snap Foundation
  • Target
  • UC Irvine School of Humanities
  • University of California
Sometimes we get recognized for getting you recognized. We’re proud to have received a few well-known design awards and noteworthy press.
  • Type Directors Club 70 Lettering Winner
  • Creative Boom: Best New Typefaces
  • Awwwards Honorable Mention
  • Communication Arts Design Annual 60
  • Communication Arts Design Annual 59
  • Adobe Create Magazine
  • Brand New Awards Judges Pick
  • World Brand Society
  • The Dieline: Calexo Packaging Design
  • The Dieline: TRÜF x Art of Play
  • Awwwards Site of the Day
  • Ovum World of Graphic Design
  • HOW Logo Design Awards
  • Logo Lounge 2019 Trend Report

Industries we love

Arts & Media

As Los Angeles locals, we have a unique eye for entertainment. From your visual identity to your digital presence, everything we do is geared toward making your brand more than just skin-deep.

Tech & Finance

This isn’t your father’s bank and you’re not just another app. Financial institutions trust us to evolve their brand legacies for a new era. And technology companies work with us to be seen as trusted brands.

Culture & Education

Institutions don’t need to be so institutional. We evolve your brand’s heritage rather than throwing it away, breathing new life into dated archives and transforming it into an inviting and contemporary experience.

Consumer Goods

Consumers shop with their eyes first and it’s important to spark their interest from across the room. From cannabis to cabernet, we design consumer packaging to be attention-grabbing and just plain grabbable.