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Zag Studio

technology / brand identity / website

Zag Studio based in Seattle specializes in Microsoft technologies and coding

Zag needed an identity that would echo their technical prowess and creativity, appealing to both technology directors and app designers. Code elements mixed with nature-based photography gives a technical feeling that sets a tone of trustworthiness and perfectionism, but more importantly, relays the end benefit of Zag’s services – peace of mind.

The “Z” monogram is made out of brackets taken from markup code and is used to create a system of icons representing the end benefit of working with Zag. Nature photography creates an approachable feeling combined with the technical.

A WordPress site combines bright colors and nature photography creating a unique juxtaposition with the detailed code markup. A system of branded images creates a unique look for thumbnail images on Zag’s popular “How To” tech blog.