![](https://trufcreative.com/wp-content/uploads/2015/10/TRUF-Zag-Studio-Brand-Identity_featured.jpg)
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Zag Studio based in Seattle specializes in Microsoft technologies and coding
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Zag needed an identity that would echo their technical prowess and creativity, appealing to both technology directors and app designers. Code elements mixed with nature-based photography gives a technical feeling that sets a tone of trustworthiness and perfectionism, but more importantly, relays the end benefit of Zag’s services – peace of mind.
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The “Z” monogram is made out of brackets taken from markup code and is used to create a system of icons representing the end benefit of working with Zag. Nature photography creates an approachable feeling combined with the technical.
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A WordPress site combines bright colors and nature photography creating a unique juxtaposition with the detailed code markup. A system of branded images creates a unique look for thumbnail images on Zag’s popular “How To” tech blog.
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