1253 18th Street, Unit 5
Santa Monica, CA 90404
Zag needed an identity that would echo their technical prowess and creativity, appealing to both technology directors and app designers. Code elements mixed with nature-based photography gives a technical feeling that sets a tone of trustworthiness and perfectionism, but more importantly, relays the end benefit of Zag’s services – peace of mind.
The “Z” monogram is made out of brackets taken from markup code and is used to create a system of icons representing the benefits of Zag.
We built and designed a WordPress site with a system of branded images for Zag’s popular “How To” tech blog.
TRÜF did a fantastic job with my branding and web design. They listened to my goals and learned about my business before coming up with the perfect logo, web design and copy. The result is beautiful beyond my expectations.