1253 18th Street, Unit 5
Santa Monica, CA 90404
The University of California Humanities Research Institute facilitates experimental, interdisciplinary humanities scholarships through research initiatives and grants. We redesigned their visual identity to be more contemporary, helping to showcase their groundbreaking research and points of view. Angles in the “H” monogram depict collaboration, movement and new lines of thought.
We expanded their existing teal color palette to include lively and approachable colors that reflect their dynamic works. A visual system of abstract patterns, super graphics and design templates allow the in-house team to design materials as needed.
The website was redesigned to feel modern and easy to navigate their vast array of content. Angled shapes are collaged throughout to reflect the geometry of the logo.
A Brand Styleguide with rules for the logo, typography, color palette and graphic motifs allows the in-house design team to retain brand cohesion on everything they design.
TRÜF has been a pleasure to work with! As a university research institute, we wanted a clean and sophisticated logo and website that spoke to our academic audience. Their ability to capture our ethos in a comprehensive visual identity was unparalleled, and they were professionals throughout the process.