Skip to main content

UC Humanities Research Institute

cultural institution / brand identity

UCHRI inspires critical thinking and brings different points of view together.

The University of California Humanities Research Institute facilitates experimental, interdisciplinary scholarships through research initiatives and grants. We redesigned their visual identity to be more contemporary, helping to showcase their groundbreaking research and points of view. Angles in the “H” monogram depict collaboration, movement and new lines of thought.

We expanded their existing teal color palette to include lively and approachable colors that reflect their dynamic works. A visual system of abstract patterns, super graphics and design templates allow the in-house team to design materials as needed.

The website was redesigned to feel modern and easy to navigate through their vast array of content. Angled shapes are collaged throughout to reflect the geometry of the logo.


  • Brand Identity
  • Brand Styleguide
  • Visual System
  • Website Design
  • Print Collateral
  • Promotional Items

A Brand Styleguide with rules for the logo, typography, color palette and graphic motifs allows the in-house design team to retain brand cohesion on all materials they design.