A Modernist Banner Campaign for the UC Irvine School of Humanities Campus
UC Irvine School of Humanities wanted something artful and unique for their 2024/2025 campus banner campaign that differentiated them from all the other schools. Using an “Imagination in _” device we designed 16 vertical banners each with their own topic and modernist illustration representing various Humanities studies and wayfinding. Utilizing their updated brand identity and color palette, the visually striking banners help engage and guide both students and visiting parents on campus.
The Role of Imagination is the concept behind the campaign. Each banner is artfully abstract and invites the viewer to engage their imaginations beyond what they’re seeing.
Supporting motifs made of various geometric configurations were used to create social media posts, indoor signage, and wayfinding banners that help designate buildings on campus.
