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Trunk

technology / brand identity / website

Trunk is a workflow platform that helps companies land code faster

Trunk is a developer workflow platform that simplifies checking, testing, and merging code. We designed a forward-thinking, artful visual identity that depicts the ideas of “master branch” or “merging features” through its use of slinky and trunk-like lines. The end result is sophisticated, polished, exciting and savvy using a style that evokes organic modernism.

The mark was designed to be a simple and abstract depiction of an elephant. The concentric circle geometry from the mark is pulled out and used across the brand identity to evoke data, speed and modernity.

Deliverables:

  • Brand Identity
  • Brand Guidelines
  • Visual System
  • Graphic Motifs
  • Website Design
  • Social Media Assets

A landing page and full website mock-ups for info about the new product, pricing plans and platform demos were designed for in-house development.