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Target In-Store Mural

arts & media / illustration

2 illustrations side-by-side, one of ocean, mountains and sunset and one of Tower 20 at Santa Monica beach
2 illustrations side-by-side, one of ocean, mountains and sunset and one of Tower 20 at Santa Monica beach

Target in Santa Monica wanted an art mural with a local vibe for their new store

mural on white brick wall mock-up with whales, sailboats, fish, surfboards, beach umbrellas and palm trees in red and black

Target commissioned us to design a large-scale mural to be featured at their new Santa Monica, CA retail store in the old Fred Segal space. The proposed concepts are centered around the concepts of the “feeling” of Santa Monica and Southern California – the ocean, animal life, activities, mountains and views.

mural on white brick wall mock-up with whales, sailboats, fish, surfboards, beach umbrellas and palm trees in red and black
mural on white brick wall mock-up with whales, sailboats, fish, surfboards, beach umbrellas and palm trees in red and black
interlocking mosaic mural illustration with whales, sailboats, fish, surfboards, sun set, pelicans, birds and palm trees in red and black and pale blue on cream
interlocking mosaic mural illustration with whales, sailboats, fish, surfboards, sun set, pelicans, birds and palm trees in red and black and pale blue on brick building

Staying away from postcard clichés and location-specific icons like the Santa Monica Pier and surfing/skating stuff, this look appeals more to real local, artsy sensibilities.

Triptych illustrations: left has flora curving over ocean and sun, center has mountains and ocean with sunset and birds, right is the beach with Tower 20 in Santa Monica with dark swirly sky
Triptych illustrations: left has flora curving over ocean and sun, center has mountains and ocean with sunset and birds, right is the beach with Tower 20 in Santa Monica with dark swirly sky on brick building
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