Target Santa Monica store art mural.

Target commissioned us to design a large-scale mural to be featured at their new Santa Monica, CA retail store in the old Fred Segal space. The proposed concepts are centered around the concepts of the “feeling” of Santa Monica and Southern California – the ocean, animal life, activities, mountains and views.

Staying away from postcard clichés and location-specific icons like the Santa Monica Pier and surfing/skating stuff, this look appeals more to real local, artsy sensibilities.