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Soren West productions

arts & media / brand identity / print

red overlay woman by window blinds soren west hero image
red overlay woman by window blinds soren west hero image

Soren West creates experiential content, immersive events and entertainment

soren west white logo on red

Soren produces immersive events and visual experiences, and manages a roster of creative directors and technology artists that are pioneering experiential brand communications for big brands. Soren’s brand identity is as unique and playful as his roster of artists, starting with an artistic “S” monogram made out of quarter circles that connect in different ways.

red soren west logo on deep red
close up of soren west business cards on red backdrop

Quarter circles from the wordmark are always moving and create a “messy modernism” visual style. Patterns are creative and versatile, with endless animation and collateral possibilities. A series of business cards cleverly uses different designs that become a conversation starter in meetings.

set of 8 business card designs using quarter and half circles
closeup of 4 business card designs using quarter and half circles
overhead shot of 4 business card designs using quarter and half circles on gray
grid of lined up soren west business cards with red and gray dot pattern
10 circles with patterns made out of soren west logo
soren west S monogram animation, white on red
3 coffee cup designs with soren west patterns in red, black and gray on red
soren west business card front and back on red backdrop

Deliverables:

  • Brand Identity
  • Brand Guidelines
  • Visual System
  • Website Design
  • Web Development
  • Print Collateral
soren west website home page
soren west website logo animation screen

Shortly after the single page website went live we created a brochure site to help establish Soren West as a new production company. The half circle patterns were animated as thin lines to create an experience as unique as his projects.

soren west website artist list on pattern
soren west website artist list navigation with red side menu
soren west website artist list image