Soren West creates experiential content, immersive events and entertainment
Soren produces immersive events and visual experiences, and manages a roster of creative directors and technology artists that are pioneering experiential brand communications for big brands. Soren’s brand identity is as unique and playful as his roster of artists, starting with an artistic “S” monogram made out of quarter circles that connect in different ways.
Quarter circles from the wordmark are always moving and create a “messy modernism” visual style. Patterns are creative and versatile, with endless animation and collateral possibilities. A series of business cards cleverly uses different designs that become a conversation starter in meetings.
Deliverables:
- Brand Identity
- Brand Guidelines
- Visual System
- Website Design
- Web Development
- Print Collateral
Shortly after the single page website went live we created a brochure site to help establish Soren West as a new production company. The half circle patterns were animated as thin lines to create an experience as unique as his projects.
