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Paige Parenti college coach

service / brand identity / website

teenage girl with red lipstick and red hair smiling with head in hands on peach backdrop
teenage girl with red lipstick and red hair smiling with head in hands on peach backdrop

Paige is a college admissions coach with a mission to empower every student

paige logo with P monogram designed like a fibonacci circle, charcoal on peach

Paige helps every student find the right college for them, guides them through the admissions process, and sets them up for success. To appeal to Gen Z, and their parents, the company name was updated and the brand redesign focuses on the personal attention she gives to every student. The result is a clean and inviting look and feel using warm, soothing colors

paige logo lockup with P monogram designed like a fibonacci circle, peach on charcoal
photo montage animation of changing images of teenagers showing diversity
paige notebook cover design with multicolored P monogram on white with glasses, a pen and leaves
stationery mockup with business card, white folder and peach envelopes
paige business card design front and back, white on mint green backdrop
multi-colored P monogram graphic motif on white

The elegant P monogram is inspired by the Golden Spiral, a sacred geometric symbol that represents higher learning and infinite possibilities. A set of thin line icons compliment the thin lines in the logo.

set of 8 thin line icons to represent ideas like priorities, managing, writing essays, and the various programs Paige offers
paige brand color palette: peach, blush, nude, mint green, charcoal and silver

A customized website tells the story of Paige, her services and student stories to describe real-world results. The design is light and airy with easy bites of information and imagery, plus a student scheduling calendar and payment pathway.

paige parenti stories page design
multi-colored P monogram graphic motif on charcoal

Deliverables:

  • Brand Identity
  • Visual System
  • Web Design
  • Content Creation
  • Digital Collateral
  • Print Design
paige leave behind brochure design, cover plus 3 pages