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Optimist films

film production / brand identity

honduran girl smiling with hands in mouth in front of blue wall with optimist logo on image
honduran girl smiling with hands in mouth in front of blue wall with optimist logo on image

Optimist travels the world making non-profit films with impact

white square optimist logo on black

Formerly Living on One, these LA-based filmmakers create character-driven documentaries exploring complex issues through human stories and new perspectives. They changed their name and wanted an identity that felt modern, clean and instantly recognizable as an Optimist film. The word Optimist is stacked to look like its rising inside a simple square.

animation of optimist logo as vessel for various imagery from their films
honduran woman doctor standing outside by lake with mountain in red dress

Video Branding was important to create a distinctive look for their content. The white logo was applied as a bug in the corner of all of their social media videos and theatrical films, as well as a clean and legible caption style using the same Gotham font.

ocean waves blue and green with white splash
asian woman wearing a light blue optimist shirt with square outline optimist logo on top

A branded visual design for Instagram is instantly recognizable as Optimist. Using quotes and aspirational words, we paired their photography with clean typography, and a supporting color palette and used square and circle motifs to highlight the message.

grid of 12 different square instagram post designs using brand colors black, light blue, orange and gray with inspirational quotes, the optimist logo and various imagery from their films
black and white image in desert with man walking at the peak of a sand hill leaving footprints
solid white optimist logo over ocean at sunset image


  • Brand Identity
  • Brand Guidelines
  • Video Branding
  • Social Media Assets
  • Business Cards
  • Promotional Swag
4 business cards with various color combinations for optimist films
optimist films brand identity,optimist films visual design
optimist business card front and back on blue
black optimist tee shirt and white tote bag with black logo
young blond woman wearing a white tee shirt with orange optimist logo in front of a graffiti wall

Brand Styleguide outlines rules and guidelines for the logo, color palette, typography and graphics. The in-house content team will use this to create branded social media posts for a cohesive look.

optimist brand styleguide pages