Optimist travels the world making non-profit films with impact
Formerly Living on One, these LA-based filmmakers create character-driven documentaries exploring complex issues through human stories and new perspectives. They changed their name and wanted an identity that felt modern, clean and instantly recognizable as an Optimist film. The word Optimist is stacked to look like its rising inside a simple square.
Video Branding was important to create a distinctive look for their content. The white logo was applied as a bug in the corner of all of their social media videos and theatrical films, as well as a clean and legible caption style using the same Gotham font.
A branded visual design for Instagram is instantly recognizable as Optimist. Using quotes and aspirational words, we paired their photography with clean typography, and a supporting color palette and used square and circle motifs to highlight the message.
Deliverables:
- Brand Identity
- Brand Guidelines
- Video Branding
- Social Media Assets
- Business Cards
- Promotional Swag
Brand Styleguide outlines rules and guidelines for the logo, color palette, typography and graphics. The in-house content team will use this to create branded social media posts for a cohesive look.
