Margo is an LA-based film director and photographer specializing in fashion, beauty and advertising. She wanted a website that showcased her work, and felt as creative, playful and human as her style. A thin, bespoke logotype plays off the similarity of the M and W letterforms.
A portfolio site showcases Work and Play projects using an editorial layout. Playful motion elements like type animations, diagonal lines, scroll effects, “tape” hovers and page transitions draw the viewer in.