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Los Angeles Times 101 Best List

branding / illustration

la times 101 best restaurants list magazine cover on red backdrop
la times 101 best restaurants list magazine cover on red backdrop

Los Angeles Times 101 Best Restaurants in LA List is Delicious

los angeles times 101 best restaurants in LA logo with funky 101 in red and black

The Los Angeles Times asked us to design the visual identity for their annual 101 Best Restaurants list curated by restaurant critic Bill Addison. This year’s theme was “The Art of Food” which celebrates chefs as artists and focuses on their craft. We wanted to echo the idea of artistry and imagination through playful typography, icons and graphics and carry that theme through all print and digital materials and the live event itself.

los angeles times newspaper with 3 101 best list magazines fanned out on red backdrop

The 101 Best List can be viewed as an interactive microsite on the LA Times website, as well as a print magazine with three different covers arriving in that Sunday’s paper.

la times 101 best restaurants list magazine cover on red backdrop
3 101 best restaurants magazines fanned out on red backdrop
101 best restaurants list magazine open to table of contents with hand
101 best restaurants list magazine open to number 1 spread with hand
101 best restaurants list magazine open to number 10 restaurant with hand
101 best restaurants magazine open to spread with food and details for numbers 41 to 43
101 best restaurants magazine open to spread with food and details for numbers 85 to 88
101 best list hall of fame logo with 101 surrounded by a wreath
white fork, knife and spoon icons with red dots on black background

Icons of a cocktail, fork, knife and spoon in the same Messymod illustration style were used for signage at the food event. And as a little surprise, they distinguish each of the 3 magazine cover spines.

stack of black spines of la times 101 best magazines on red backdrop
black funky numbers 0 to 9 designs in 2 rows on cream
black funky numbers 0 to 9 designs interlocking into one design on cream
la times food launch party with crowd of people and signage
los angeles times 101 dimensional signage outside the launch party event

Creative Director: Amy King
Design Director:  Taylor Le
Art Director:  Kay Scanlon
Motion Design:  Li Anne Liew
Photographers:  Mariah Tauger, Ricardo DeAratanha, Myung J. Chun, Kirk McKoy, Calvin B. Alagot, Jay L. Clendenin, Dania Maxwell, Christina House, Stephanie Breijo, Ron De Angelis, Shelby Moore, Silvia Razgova, Annie Noelker, Yasara Gunawardena, Dylan + Jeni, Carter Hiyama, Katrina Frederick

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