1253 18th Street, Unit 5
Santa Monica, CA 90404
Knight Cities Challenge provides $15 Million in grants for cutting-edge and innovative projects to make cities more successful. They wanted to create an excitement and buzz around this national initiative through a brand identity that would attract the best innovators out there. As the challenge is location-based, it was designed around the iconic map pointer and city street grid motifs.
Using DNA from the existing Knight Foundation brand identity, we created a system of graphic motifs that can be used as background patterns. The pin becomes a vessel for imagery about people, cities, innovation, technology, arts and media.
A responsive website uses street grids and pins to reinforce the idea of civic innovation. WOW effects help create excitement about past winners and the 26 participating Knight cities.
Asking for a high quality product with impossible deadlines is something most firms can’t handle. TRÜF was put to the test and delivered excellent work that pleased everyone. Their process and attention to detail added tremendous value to our project and its execution was perfectly on time.