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Kirb parking app

technology / branding / web / print

Kirb is the Los Angeles-based parking app that gives you space

Kirb brings exclusive parking to your favorite LA blocks where you can reserve spaces right from your phone. By refining the “pin” and pulling out the angled “space” from the K, we created a visual system of graphics that stands apart from other parking platforms.

Angled imagery, zig zag shapes, patterns of “spaces” and custom icons combine with clever copy to help distinguish this brand. A sophisticated and confident color palette becomes instantly recognizable as Kirb.

The promotional website uses parallax techniques to showcase the app through a set of 5 screens. Users are invited to get the app or “add a space” to Kirb’s parking network.

Print collateral like MOO business cards, flyers and coupon cards all use the playful design and smart copy to help sell the Kirb app.