J+R Group sparks innovation through their commercial and residential properties
J+R Group cultivates commercial and residential properties across the Pacific Northwest and Southern California, offering sustainable and open design that helps shape their tenants’ creativity and vision. We designed their brand to be bold, energetic and polished like their philosophy. The geometric J and R letterforms create a mark that’s always moving forward and reflects their contemporary architecture style. Moss signage using the mark creates a branded environment in their own offices.
Corporate stationery was printed on antique gray paper using gray Pantone inks. A tone-on-tone repeating pattern on the cards creates a feeling of building which gives a striking first impression.
A dynamic website tells the story of each property through parallax animations, professional photography, renderings, property design details and data graphs.
A Brand Styleguide outlines rules for the identity system including logo lock-ups, color formulas, typography, photography and graphic motifs. The guide is an important tool in creating brand cohesion.
Deliverables:
- Brand Identity
- Brand Guidelines
- Corporate Stationery
- Website Design
- Web Development
- Copywriting
