![indiegogo offices reception desk with people working at table and logo signage on wall](https://trufcreative.com/wp-content/uploads/2023/12/Indiegogo_hero2.jpg)
![indiegogo offices reception desk with people working at table and logo signage on wall](https://trufcreative.com/wp-content/uploads/2023/12/truf-indiegogo-mobile.jpg)
Indiegogo are pioneers in the crowdfunding space with a global reach
![digital design logo for indiegogo with rounded typeface and overlapping lozenge shapes in 4 colors green, cyan, magenta and violet](https://trufcreative.com/wp-content/uploads/2015/12/TRUF-Indiegogo-Logo-Design.jpg)
In 2012, Indiegogo wanted to take their brand to the next level of polish. Influenced by their brand essence of personal empowerment and global inspiration, we used multi-colored, interwoven shapes to evoke the collaborative and multicultural nature of the platform. All aspects of the visual identity were designed to give Indiegogo an inviting and approachable appeal.
![overlapping logo on various background colors](https://trufcreative.com/wp-content/uploads/2023/12/TRUF-Indiegogo-Logos-colors.jpg)
The heart shapes converge toward a center point, symbolizing the passion people have about pursuing and funding their own ideas.
![step and repeat of the indiegogo logo at the sundance music festival with bearded guy in hat, scarf and coat in front of it](https://trufcreative.com/wp-content/uploads/2015/12/TRUF-Indiegogo-Logo-Step-Repeat1.jpg)
![indiegogo,brand identity technology,crowdfunding branding](https://trufcreative.com/wp-content/uploads/2023/12/indiegogo-colors-fin2.png)
![set of 12 icons in brand colors](https://trufcreative.com/wp-content/uploads/2023/12/Indiegogo_icons2-2500x893.png)
A set of icons in the Indiegogo color palette were created to represent different services or actionable buttons. The website uses a skeuomorphic design style to show unique campaign pages, donation counters and the campaign creation process.
![indiegogo home page design](https://trufcreative.com/wp-content/uploads/2023/12/Indiegogo_Website_Home.jpg)
![overlapping indiegogo symbol in 4 brand colors on black](https://trufcreative.com/wp-content/uploads/2023/12/Indiegogo_mark_square2.jpg)
Deliverables:
- Brand Identity
- Brand Guidelines
- Visual System
- Website Design
- Copywriting
![digital design of indiegogo home page inside monitor](https://trufcreative.com/wp-content/uploads/2023/12/Indiegogo_Monitor_cream1.jpg)
![website design indiegogo about us page](https://trufcreative.com/wp-content/uploads/2023/12/Indiegogo_Monitor_cream2.jpg)