Indiegogo are pioneers in the crowdfunding space with a global reach
In 2012, Indiegogo wanted to take their brand to the next level of polish. Influenced by their brand essence of personal empowerment and global inspiration, we used multi-colored, interwoven shapes to evoke the collaborative and multicultural nature of the platform. All aspects of the visual identity were designed to give Indiegogo an inviting and approachable appeal.
The heart shapes converge toward a center point, symbolizing the passion people have about pursuing and funding their own ideas.
A set of icons in the Indiegogo color palette were created to represent different services or actionable buttons. The website uses a skeuomorphic design style to show unique campaign pages, donation counters and the campaign creation process.
Deliverables:
- Brand Identity
- Brand Guidelines
- Visual System
- Website Design
- Copywriting
