Skip to main content

Hughes Estate Sales

services / brand identity / website / print collateral / signage

antiques and vintage items on a table
antiques and collectable vintage items on a table

Hughes is the premier estate sales and antique auction resource in SoCal

hughes estate sales logo white on green

Since 1978, Hughes has been the premier estate sale resource in the southern California region. They wanted to modernize their brand identity and create a responsive e-commerce site that expands their business model to include online sales and auctions. The logotype combines a contemporary yet classic look that echoes their past and moves them into the future.

vintage furniture in the hughes showroom
hughes estate sales logo white on green wall inside the showroom
green hughes business cards inside holder at cash register
branded hughes estate sales box with dishes in it
hughes logo white on a black shirt inside the showroom
4 printed tri-gold brochures for various Hughes services
hughes estate sales brand color palette: espresso, green, grays, beige and off white
stationery suite for hughes estate sales
pile of green business cards, messy

From brochures, stationery, signage, boxes and uniforms, we crafted an end-to-end branding solution that carries Hughes into the next generation. An ownable green evokes stability and trust and is easily recognizable as Hughes.

close up of hughes logo in green on antique gray paper with "est 78" watermark
hughes estate sales website home page

Appealing to both buyers and sellers, we built a responsive site is part slick brochure, part e-commerce. Using their library of captivating images of furniture, antiques and ephemera, the user becomes immersed in shopping and finding treasures.

hughes estate sales website e-commerce buy page
hughes estate sales website mobile version in ipad and iphone

Vintage-style typography is used to create various indoor and outdoor signage for both the Altadena and Downtown LA Showrooms. Discount graphics are used in sale emails to their vast list of customers.

hughes sale graphics 40% and 50% off all stock
hughes sale graphics 75% and 25% off all stock
hughes downtown los angeles showroom signage
hughes downtown los angeles showroom parking signage
hughes downtown los angeles showroom signage
bright green on green H monogram


  • Brand Identity
  • Brand Guidelines
  • Website Design
  • Web Development
  • Print Collateral Design
  • Signage
hughes downtown los angeles showroom signage