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Caprock wealth management

finance / brand identity / website

Caprock is a family office company rethinking wealth and impact investing

Caprock is a leader in managing family wealth with their personalized, hands-on approach. Pioneers in the impact investing space, they wanted to modernize their identity and create a cohesive visual system. To revitalize this decade-old brand, we started with a monogram “C” that’s always moving forward and speaks to financial growth and flexibility.

We kept their existing Navy and added copper to the color palette. Everything is printed on Colorplan patriot blue card stock, stamped with copper metallic foil that matches the color of shiny, new pennies. The arrows from the wordmark are used to create a visual system of forward-thinking patterns, motifs and icons.

A Brand Styleguide keeps the identity cohesive by outlining rules for the logo, typography, color palette and graphic motifs.

A customized, responsive website tells the story of Caprock using layered parallax graphics, immersive imagery and smart copy that gives a modern take on financial services.


  • Brand Identity
  • Brand Guidelines
  • Visual System
  • Website Design
  • Print Collateral
  • Promotional Items