![4 striped calexo hemp beverage cans on coral backdrop](https://trufcreative.com/wp-content/uploads/2023/12/truf-calexo-packaging-design-cans-hero.jpg)
![4 striped calexo hemp beverage cans on coral backdrop](https://trufcreative.com/wp-content/uploads/2023/12/truf-calexo-mobile2.jpg)
Calexo brings a smile to your mind in citrus rose or cucumber citron
![2 calexo citrus rose hemp beverage cans on coral backdrop](https://trufcreative.com/wp-content/uploads/2020/04/truf-Calexo-Cans-Duo-1.jpg)
Calexo isn’t just another cannabis beverage, it’s a state of mind. It aims to shift perceptions and preconceived notions through art, flavor and science. Op Art “optical art” is the perfect graphic vehicle to portray this shift in a simple, artful way while avoiding dated cannabis clichés – allowing the consumer to perceive the illusion in the art on their own terms.
![grid of striped calexo hemp beverage cans butted up against each other](https://trufcreative.com/wp-content/uploads/2020/04/truf-calexo-brand-design-Group-of-Cans.jpg)
![3 cucumber calexo hemp beverage cans on green backdrop](https://trufcreative.com/wp-content/uploads/2023/12/truf-Calexo-Cans-Cucumber-Green2-1380x1380.jpg)
The new hemp beverage packaging is a 12 oz. can with a striped op-art wrap that continues seamlessly around. The first batch of cannabis-infused beverages were in a 22 oz. bottle with op-art labels. The sun is rising or setting depending on your mood.
![3 calexo brown bottles with striped label designs](https://trufcreative.com/wp-content/uploads/2020/04/Calexo-3-Bottles-Gradient-2.jpg)
Capturing the laid-back feeling of the rolling hills, lapping water, brilliant sunsets and desert flora that defines the California and northern Mexico region, we applied a crisp, warm, color palette to both the brand and its unique flavor profiles.
![california mexico desert mountains with cactus in the foreground](https://trufcreative.com/wp-content/uploads/2023/12/Calexico-image-cactus-landscape.jpg)
![calexo logotype animation with different colors](https://trufcreative.com/wp-content/uploads/2020/04/Calexo-logo-6-1.gif)
![calexo packaging design,consumer goods package design,los angeles packaging design](https://trufcreative.com/wp-content/uploads/2023/12/CALEXO-Colors-2.png)
![2 brown bottles of calexo cannabis beverage with striped labels](https://trufcreative.com/wp-content/uploads/2020/04/Calexo-Bottles-Laydown_fin2.jpg)
![palm trees with sunlight coming through colorized coral and teal](https://trufcreative.com/wp-content/uploads/2023/12/Calexico-image-palm-trees.jpg)
A Brand Styleguide keeps the visual identity cohesive by outlining rules for the logo, typography, color palette and graphic motifs.
![calexo brochures stack of 3 with striped cover design](https://trufcreative.com/wp-content/uploads/2020/04/Calexo-Styleguide-Covers.jpg)
![calexo cannabis beverage brochure inside spread mockup](https://trufcreative.com/wp-content/uploads/2020/04/truf-calexo-brand-guidelines-inside2.jpg)
![3 bottles of cucumber citron calexo on green backdrop](https://trufcreative.com/wp-content/uploads/2020/04/Calexo-Cucumber-Citron-Label-3-sides-1380x1380.jpg)
Deliverables:
- Brand Identity
- Brand Guidelines
- Packaging Design
- Visual System
![3 bottles of calexo cannabis beverage close up on label design](https://trufcreative.com/wp-content/uploads/2020/04/Calexo-Bottles-CloseUp-4.jpg)