Bluegiant productions gets a stellar and polished Mid-century modern rebrand
As one of many LA-based film production companies, Bluegiant wanted to stand out and show their stylish and creative side. The proposed identity evokes a Mid-century modern style with geometric shapes harnessing a “blue giant” star. The look and feel combines black, dark colors and cyan with outer space, astronauts and vintage spaceship imagery that evokes style and charm.
Deliverables:
- Brand Identity
- Visual System
- Print Collateral Design
- Web Design
- Web Development
- Content Creation
A set of 12 patterns made out of circles and triangles taken from the main mark were printed on Luxe MOO business cards for the entire team. Letting clients choose their own design becomes a fun conversation starter.
Bluegiant ran with our creative direction idea for a team photoshoot by wearing vintage astronaut suits to show everyone’s personality. Zoom out and zoom in shots were used for the people page on the website.
A brochure site showcases Bluegiant’s work with fun animations, edgy copy, a video reel and space-related imagery throughout.
