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Adidas All Day App

fitness / technology / icon design

12 abstract icons in black over yellow and aqua gradient photo of runner
12 abstract icons in black over yellow and aqua gradient photo of runner

The All Day app by Adidas uses modern and abstract wellness & fitness icons

black and gray mosaic of various abstract icons for adidas

The All Day app tracks everything you do throughout the day: wellness, nutrition, movement and rest. With its modern UX design and colorful visual identity, Adidas tasked us with creating icons that were edgy, abstract and that felt cohesive with their trendsetting design.

chart of 16 icons designed for the adidas all day ap
abstract run icon black on white with gradient border

The idea behind the icons was to depict gestural movements and feelings, versus being literal. The final set is abstract and has fun with simple and modern shapes, yet is rooted in perfect geometry.

screens of adidas all day app showing icons in use
screens for adidas all day app showing fitness icons in use
2 screens from adidas all day app profile page and daily planner

App Design by Uncorked Studios