600 Grapes is the everyday wine brand accessible to everyone
600 Grapes is an everyday resource for the everyday person to learn all about wine. The identity needed to telegraph the craft of making wine, while being inviting enough to appeal to everyone. It takes 600 grapes to make a bottle of wine, which was used to design a logo that’s clean and playful creating a bunch of grapes out of the name.
Circles from the logo become graphic motifs for use in various marketing materials. A unique color palette helps classify the different wines.
The brand system extends to a website, an app that pairs wine with the weather, embossed wine bottle tags and a promotional tote bag.