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Business Card Design and Why it Still Matters.

May 20, 2014

As they say, “You don’t get a second chance to make a first impression.” Many clients ask us if business cards are still important in today’s digital age and we always say yes. It’s one of the few physical pieces that anybody holds on to anymore. You still give them out at parties, holidays, events, the gym. It gives people all your contact information and you can even put your twitter on there for a modern touch. Most importantly, it’s a great way to showcase and promote your brand.

There are many different ways to design and print business cards to make your brand stand out. The visual identity should look cohesive with your website and all of your marketing materials. At TRÜF we believe in visual identity systems that include the use of a consistent logo, color palette, typography style, iconography and layout design. The printing technique and paper stock can also help create different feelings depending on the personality of your company–whether it’s upscale, fun or sophisticated.

Here are examples from our portfolio along with design & printing techniques: