In 2019 we updated the brand identity for InventTV, a Los Angeles-based production studio specializing in unscripted shows and live events. We took their static “atom” symbol and redrew it by hand to further depict the ideas of innovation, creativity and invention. The hand drawn mark is paired with modern typography and a clean UX design for their website. A logo stinger animation was also created.

InventTV has produced all of Oprah’s live events, and it was fun to see the logo at the end of Oprah’s Harry & Meghan Interview last night.