Reliance designs + builds homes that function as beautifully as they look
Reliance is a boutique design + build company based in Los Angeles, driven by design-forward thinking. The brand identity and website redesign shows a sophistication and simplicity that helps depict the idea that they take care of everything for you–beginning by consulting with you to understand your vision, to shaping a new home through thoughtful design and precise building.
Using perfect geometry, the main symbol in the logo is an abstract lowercase “r” that stands for reliance. The style feels structural like architecture and the circle represents illumination. It can sit on the edge of the layout to create a unique tension and feeling.
The bold lines and circle from the symbol can be used to create endless graphic motifs for use in various print and digital marketing materials.
The brand color palette is warm, inviting and neutral to juxtapose nicely with project photography. Green symbolizes growth, while cream and charcoal are clean and crisp.
A clean, custom website was created that features case studies of Reliance’s most beautiful home builds. Unique functionality like auto-playing videos, design features and captions are included throughout.
Deliverables:
- Brand Identity
- Brand Styleguide & Visual System
- Print Collateral
- Web Design & Development
- Copywriting
- Construction Signage
