BLDG25 is where game design meets behavioral science to deliver tech solutions
BLDG25 combines a background in creative game design with deep roots in enterprise product management to solve tomorrow’s big business challenges through customized software. We designed the identity to reflect both behavioral science and technology, allowing the viewer to interpret it on their own terms. It’s a play on opposites: light and dark, science and art, data analytics and creativity, innovation and practicality.
On the surface, the mark is an abstract number 25. The use of positive/negative lines bisected down the middle represents the left/right brain. It’s also an eye representing vision, insight and intelligence. A logo stinger animation really brings this idea to life.
The use of mesh-like motifs is an homage to their gaming DNA, imagination and flexibility. Waves and spheres represent the transformational nature of their products, a paradigm shift that pulls the viewer into new and unexpected worlds.
Custom icons were designed to help describe intangible business concepts. Branded powerpoint templates were created using a vast library of icons, motifs and infographics for use by the BLDG25 team.
Deliverables:
- Brand Identity
- Brand Guidelines
- Visual System + Icons
- Web Design + Development
- Motion Graphics
- Collateral
A clean, responsive website describes the complexity of what BLDG25 does using immersive motion graphics, scroll effects and parallax infographics to draw the viewer in.
