Hughes is the premier estate sales and antique auction resource in SoCal
Since 1978, Hughes has been the premier estate sale resource in the southern California region. They wanted to modernize their brand identity and create a responsive e-commerce site that expands their business model to include online sales and auctions. The logotype combines a contemporary yet classic look that echoes their past and moves them into the future.
From brochures, stationery, signage, boxes and uniforms, we crafted an end-to-end branding solution that carries Hughes into the next generation. An ownable green evokes stability and trust and is easily recognizable as Hughes.
Appealing to both buyers and sellers, we built a responsive site is part slick brochure, part e-commerce. Using their library of captivating images of furniture, antiques and ephemera, the user becomes immersed in shopping and finding treasures.
Vintage-style typography is used to create various indoor and outdoor signage for both the Altadena and Downtown LA Showrooms. Discount graphics are used in sale emails to their vast list of customers.
Deliverables:
- Brand Identity
- Brand Guidelines
- Website Design
- Web Development
- Print Collateral Design
- Signage
