Echo Capital Group is an investment firm for Millennial entrepreneurs
Located in Denver and Los Angeles, Echo Capital Group is an Investment Firm for Millennial entrepreneurs in the Consumer Packaged Goods space. They wanted a brand identity that reflected their forward-thinking edge while maintaining a very professional image. The Avant-garde feeling stays away from “echo cliches” and gives them a unique presence in the financial industry.
Simple shapes and unique colors create the repeating ECHO letterforms in the name, while the circles and squares lend themselves naturally to a system of patterns and icons. Together the visual identity feels like data, bar graphs or sums.
The responsive website utilizes scroll activated HTML5 animations, smart copy and immersive, entrepreneurial imagery colorized using the brand color palette.
Deliverables:
- Brand Identity
- Visual System
- Print Collateral
- Web Design
- Animated Icons
- Copywriting
