TRÜF :
In 2005, we wanted to move away from our corporate advertising backgrounds and open a design studio based on creativity and personal attention. The visual identity combines a hand-crafted feel with the style of Russian propaganda posters. The website and promotional materials use a bold color palette, big type, and textures reminiscent of cracked paint, rubber stamps and brown paper bags. The voice is irreverant and self-effacing, completing the uncorporate feeling.
Deliverables: brand identity, print design, web design & development, promotions, social marketing, advertising
