Hughes turns unwanted stuff into charitable donations.

Hughes Gives Back is a charitable campaign from Hughes Estate Sales that helps people turn their unwanted art, furniture, collectibles and décor into donations to Habitat for Humanity. We designed a look & feel that works with their identity, but gives it its own unique character.

Geometric, interlocking hearts evoke a feeling of love, giving, community and the multifaceted nature of their business.

The flexible, grid-based design can also be extended to future campaigns using icons created on the grid.