Trend: Pick-Up Sticks

We’re honored to have our identity for Knight Cities Challenge included in Bill Gardner’s 2015  LogoLounge Trend Report. The Trend is pick-up sticks, although ours uses negative space. Here’s what he wrote:


“Because of the accidental arrangement, it might reflect the patterns in nature like a woven birds nest or so many pine needles on the floor of a forest. Maybe these remind us of a mud bank that is dried and cracked, or the arbitrary cobweb. All are patterns with a purpose but a dash of mystique as well. Man too weaves these patterns with roads and paths, and with air routes and sea-lanes. Possibly the most compelling reasons for utilizing this in a logo is its confrontational nature. Humans love order and serving up the antithesis guarantees a thoughtful encounter.”

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