Secret Sauce makes music publishing spicy and fun.

Secret Sauce Music Group is a music publishing consultancy from one of the foremost experts in the industry. They wanted the company to reflect their expertise and wicked sense of humor, in an otherwise dry, corporate industry. Bright colors and flames combine to create a brand recipe that is hot, spicy and a lot of fun.

Playing off the idea of “sauces”, we took design cues from hot sauce packets and BBQ labels to create a brand identity that sets itself apart from other players in the field.

A simple splash page features the company “ingredients” and contact information.