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Rocket Fuel is the next wave of data-driven marketing.

Rocket Fuel is an online advertising optimization platform that helps your ads performance with micro-targeting and big data. They wanted their brand to feel modern, established and informative, like a smart technology firm should.

We modernized the visual identity by creating a system of infographics and icons that help explain the benefits of their technologically complex marketing service.

Custom illustrations help depict their team of Robots: Hermes, Atlas, Cassandra and Cyclops all have different specialities for data processing and analytics.