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Pronto was the pioneer in personal mobile assistance.

Before Apple’s Siri or Google Now, i3 Mobile was the pioneer in personal mobile assistance. They took the power of the web, the leading-edge in voice technology and the concierge service of a fine hotel and created Pronto. The brand identity was built around the concept of connectivity and convenience.

Mobile iconography, a bright orange color scheme and a friendly tone of voice were the essence of this brand that was way before it’s time.

An in-store welcome kit contained a brochure, CD and activation code. The sphere was unique enough to stand out in a POP environment.