Before Apple’s Siri or Google Now, i3 Mobile was the pioneer in personal mobile assistance. They took the power of the web, the leading-edge in voice technology and the concierge service of a fine hotel and created Pronto. The brand identity was built around the concept of connectivity and convenience.
Mobile iconography, a bright orange color scheme and a friendly tone of voice were the essence of this brand that was way before it’s time.
An in-store welcome kit contained a brochure, CD and activation code. The sphere was unique enough to stand out in a POP environment.