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Indiegogo

technology / brand identity / website

indiegogo offices reception desk with people working at table and logo signage on wall
indiegogo offices reception desk with people working at table and logo signage on wall

Indiegogo are pioneers in the crowdfunding space with a global reach

digital design logo for indiegogo with rounded typeface and overlapping lozenge shapes in 4 colors green, cyan, magenta and violet

In 2012, Indiegogo wanted to take their brand to the next level of polish. Influenced by their brand essence of personal empowerment and global inspiration, we used multi-colored, interwoven shapes to evoke the collaborative and multicultural nature of the platform. All aspects of the visual identity were designed to give Indiegogo an inviting and approachable appeal.

overlapping logo on various background colors

The heart shapes converge toward a center point, symbolizing the passion people have about pursuing and funding their own ideas.

step and repeat of the indiegogo logo at the sundance music festival with bearded guy in hat, scarf and coat in front of it
indiegogo,brand identity technology,crowdfunding branding
set of 12 icons in brand colors

A set of icons in the Indiegogo color palette were created to represent different services or actionable buttons. The website uses a skeuomorphic design style to show unique campaign pages, donation counters and the campaign creation process.

indiegogo home page design
overlapping indiegogo symbol in 4 brand colors on black

Deliverables:

  • Brand Identity
  • Brand Guidelines
  • Visual System
  • Website Design
  • Copywriting
digital design of indiegogo home page inside monitor
website design indiegogo about us page