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Beaujolais wine can be enjoyed in any season.

The Beaujolais Wine Region in France were launching an ad campaign in the U.S. to show that Beaujolais can be enjoyed year-round, especially chilled for the warmer months. The visual identity includes a bold primary color palette representing each season.

We used the “O” as a graphic motif throughout the poster campaign, particularly in the promo CD they gave out at DJ events.