600 Grapes is an everyday resource to learn all about wine. The identity needed to telegraph the craft of making wine, while being inviting enough to appeal to everyone. The logo is clean and playful creating a bunch of grapes out of the name.
Did you know it takes 600 Grapes to make a bottle of wine? We did.
Circles from the logo become graphic motifs for use in various marketing materials. A unique color palette helps classify the different wines.
Brand system extends to a website, an app that pairs wine with the weather, embossed wine bottle tags and a promotional tote bag.