BBDO NY asked us to design ads and print collateral for their client AIG. We were tasked with coming up with a look and feel that supported the humorous, copy-based print rather than competing with it (we love a lot of copy believe it or not). We decided on muted colors, large typefaces and a "guilloche" pattern in the background to hint at the financial nature of the ads without overpowering them.
Deliverables: Print Advertising, Promotional Brochure
