STAGES OF BRAND ATTRACTION :
Consumers are usually attracted to a specific company, product or service in three different stages.
1. LOOKS = Visual Identity
2. PERSONALITY = Brand Voice & Feeling
3. SUBSTANCE = Smart Marketing Strategy
A FEW OF OUR FAVORITE BRANDS :
These brands make you feel a certain way, provide a connection and keep you coming back for more. What do they have in common? They all start with great design.
TEN CANE = stylish and exotic
KIEHLS = natural heritage
METHOD = clean home, clean conscience
NARS = sophisticated and seductive
BURTON = fresh, hip and cool
SKYPE = cloudy and fun
BARACK OBAMA = crisp and organized
GUCCI = luxurious glamour, quality
BOUNCE = modern and friendly
FREE PEOPLE = young and ecclectic
MAD MUSEUM = funky and humorous
DUNHILL = masculine and sophisticated
FOO FIGHTERS = grungy, loud and cool