A collective of music industry veterans were launching their new production company, Win Win Global, where Hip Hop meets Rock, Jazz and R&B. They wanted a brand that matched their ecclectic and timeless style. We moved the image of Hip Hop away from ego and into artistry by evoking an era in music where music came first–The Blue Note era. Oversized type and duotone docu-photography were layered with urban elements like concrete and brick to bring a fresh, contemporary look to their promotional materials.
Deliverables: Brand Identity, 2.0 Website Design & Development, Brochure, CD, Poster, Print Production, Copywriting
