Draftfcb NY called us to help with their creative pitch for the HP catalog business. We created a colorful, fun and more importantly, useful catalog experience. By making the catalog an actual keepsake and utility, one that is customized and updated quarterly, the end user not only connects with the brand but can learn from it as well. We personalized the experience by adding an opt-in widget that gives the consumer updates and product specials based on their own preferences. Draftfcb pitched the business and we all won.
Deliverables: Poster and Catalog Design, Direct Mail
