Kraft wanted to get into the online wine game to compete with companies like wine.com. It needed to feel modern enough to be online and old enough to have a heritage. We crafted the brand around aged wood and paired it with modern, warm colors. The logo is clean and simple with a pinch of an old, distressed look. From the web to print, the wine brand for everyone was born. Did you know it takes 600 grapes to make a bottle of wine? We did.
Deliverables: Brand Identity, Print & Direct Mail Advertising, Web Design, Wine Labels & Tags (created at FCB)
