BABAKUL :
One of the founders of True Religion Brand Jeans decided to break out and pursue her passion for jewelry. BabaKul (bah-bah-kool) was born. The jewelry fuses Bohemian chic and modern sophistication with high-end, handcrafted materials. We captured the essence of the jewelry line by combining Art Nouveau, Bohemian imagery and modern sophistication into one brand personality. A handmade logo, an earthy color palette, a pinch of vintage and a large helping of fresh illustration mixed together to form a brand like no other. BabaKul can be found at luxury department stores like Neiman Marcus and Fred Segal.
Deliverables: Brand Identity, Web Design, Print Design, Print Production, Art Direction (illustrations), Copywriting
