A Creative Director at FCB decided to pitch the Rocky Mountain Oyster Feed in Idaho as a pro-bono account. All proceeds go towards the Eagle, Idaho fire department. So, how do you go about promoting an event that is centered around feasting on bull's balls? Very carefully. We decided to be self-effacing, humorous and very honest about the subject at hand. Creative, ball-centric headlines paired with woodsy and western motifs are what drove the campaign. Needless to say, it caused some controversy in the conservative region, garnered a lot of media attention and made the event a smashing success. It went on to win several creative awards.
Deliverables: Print Ad Campaign, Outdoor Posters (created at FCB)
