i3 Mobile Inc., a leading provider of premium wireless content and services, launched Pronto, a wireless service that takes the power of the Internet, the leading edge of voice recognition technology and the concierge service of a fine hotel to create The New Mobile Experience. Pronto turns any mobile phone into a "mobile personal assistant," giving consumers voice and text access to the best of the Internet when they're on the go.
Deliverables: brand identity, promotion, direct mail, :30 TV (created at Draft)
