Compaq wanted to introduce the world to a whole new kind of computer. It was small, fast, oddly shaped and built for the internet and business applications. They wanted to launch big. We leveraged print, dm, web and tv to create a tour de force introduction. By using arresting and hypnotic visuals combined with pithy copy, we created a brand look that could support this revolutionary machine. The :30 spot shattered their previous response records. All in all this campaign launched a new revolution in computing and gave birth to it's successor, the iPaq Handheld device known as the Pocket PC, one of the first smart phones.
Deliverables: Brand Identity, Print, Direct Mail, Web, Television (created at Draft)
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